How to Turn Medical Content into a Story

Ever wrestled with the challenge of transforming intricate medical content into captivating narratives or stories? According to our recent LinkedIn poll, nearly 63% of respondents identified this struggle as the most daunting aspect of their infographic projects. 

Though often perceived as a creative endeavor, crafting a compelling narrative demands a structured approach. Here is a simple 3-step blueprint that you can use to turn complex medical content into compelling stories.

STEP 1. Clearly Define Your Outcome

What are your end goals—education, KOL engagement, driving behavioral change, boosting brand awareness, or increasing sales? Understanding your end goals is crucial, as they will help determine the way the content should be organized and designed. 

STEP 2. Have One Clear Message

Ensure your content revolves around a singular, clear message. This prevents distractions and maintains focus throughout the content development process. 

STEP 3. Develop the Narrative (Story) 

a. What does your audience need to know before you present your story?

Before diving into your main points, consider what information your audience needs to know. Start with a hook—a compelling issue or intriguing data—to capture their attention. 

b. Why does your message matter?

Set the context by explaining the importance of your message. For example, if presenting a study, elucidate why the study was conducted and its potential impact. This can be a potential solution to the issue introduced in the hook. Support your main message with relevant facts and data.  

c. Conclude with a Call to Action:

Wrap up your narrative with a compelling call to action that reinforces your main message. Encourage your audience to take the next steps based on the information presented.

Get in touch to learn how NMR MedComms can help you create impactful medical content.